Contact Us: Incentive Canada 2024

Jennifer Attersall joined Destination Canada (DC) in January 2020 as the Director of Incentive Travel. Jennifer joined the Business Events Team with credibility and a proven track record of building relationships and driving revenue. Recently, Jennifer led the developed and implementation of a global incentive strategy, and assisted in integrating the incentive segment under the Successful Economic Sector Strategy.

Prior to joining DC, Jennifer held a number of high performing roles in Calgary including her work with Meetings & Conventions Calgary and as the International Business Development Manager at the Calgary TELUS Convention Centre (CTCC). A career-defining moment for Jennifer was travelling to St. Petersburg, Russia, with the World Petroleum Canadian bid committee for the 2023 World Petroleum Congress in Calgary. Months and months of lobbying internationally, working daily with the bid committee, industry partners and securing Calgary’s Mayor to co-present in St. Petersburg to ensure Calgary’s bid was ready for the WPC international council came to fruition when Jennifer and the Calgary team won the bid by a narrow margin over Baku, Azerbaijan. At that moment, the win solidified the success and importance of the Calgary Champion Program that Jennifer had conceptualized and nurtured over the years.

One of Jennifer’s glowing hearts moments was travelling to Yellowknife with the DC Business Events team and witnessing the spectacular aurora borealis. The way the stars danced across the sky and changed colours sparked emotions of genuine love for this country and how lucky we are to have such beauty in our backyards.

An accomplished tourism sales and marketing professional, Mark’s career spans the industry from DMC to DMO. His extensive knowledge in destination marketing has helped increase market share across domestic and international markets for multiple Canadian destinations.

An active member of SITE and MPI, he is an author of published industry articles and is well versed in the global MICE market. Currently a member of Meetings Professionals International (MPI) Canadian Advisory Council, Mark is an industry advocate and volunteers his time to present at neighboring universities on the value of DMO’s, NTO’s, and the Business Events industry.

Throughout his career, Mark has earned the recognition of being a trusted professional amongst a growing network of loyal clients, partners, and expert mentors.

Virginie De Visscher joined Destination Canada Business Events in 2017 with a tenacious determination to reimagine how the country attracts business events to its destinations. As Senior Director of Business Development, Economic Sectors she leads a team of sectoral and sales experts to advance the organization’s economic sector strategy — which focuses on growing the country’s share of global conferences within its six priority sectors.

An innovative thinker with a highly collaborative approach, Virginie has extensive experience in business development, international operations and humanitarian aid. Among her most memorable career defining moments, she has spearheaded Economic Development Winnipeg’s “Bring it Home” program that attracted over 110 meetings and conventions, and led a multitude of successful international missions as the Director of International Trade at the World Trade Centre Winnipeg.

Before moving to Canada in 2010, Virginie’s career took her to countries across the globe. Her varied work experience includes roles as the Operations Manager of UGACOF Ltd in Uganda and a Commercial, Marketing and Administrative Manager with Transys in the Democratic Republic of Congo. She has also been the Honorary Consul for the Kingdom of the Netherlands in Manitoba since 2016.

With an infectious enthusiasm and passion for topics that range from sustainability to meeting trends, Virginie is a highly sought speaker and thought leader. She has received a wide range of certifications, including her Sustainable Excellence Associate designation through the International Society of Sustainability Professionals and Certified International Trade Professional designation through the Forum for International Trade Training. Virginie also holds a Masters of Science from the Faculty of Agricultural Sciences at the Catholic University of Louvain in Belgium, and a diploma of Biosystems Engineering.

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