Program: Incentive Canada 2025

Monday, July 21, 2025

Following a short introduction by Destination Canada, we will gather with everyone mid-morning to walk together over to Fisherman's Wharf for a group whale watching tour and lunch activity. After the excursion, you’ll have the afternoon to explore the downtown area of Victoria on your own.

In the evening, you’ll join us for a reception hosted by the Fairmont Empress, before meeting our local hosts, Destination Greater Victoria, who will welcome you to their destination and introduce you to local cuisine and entertainment.

Tuesday, July 22, 2025

In today’s B2B meetings, you will connect with each partner from across Canada to learn about their destination and what it can offer for your incentive programs. Lunch will follow at the Sea Cider Farm & Ciderhouse, where we will enjoy a farm-to-table menu and taste a few of the venue’s local ciders.

The afternoon will be yours to explore Victoria, before joining us for a group dinner at Wind Cries Mary, a local gem with a menu that changes with the season and focuses on local fare.

Wednesday, July 23, 2025

This morning, all attendees will get the opportunity to participate in one of three excursions around Victoria. This includes a sea kayaking activity, a relaxing day at the spa or a behind-the-scenes experience at a local winery. We will then meet together for lunch, so everyone can share stories of your experiences, before getting back to business with a market discussion focused on the key trends and insights shaping the incentive travel market.

Later, Destination Canada will be thrilled to welcome you to an unforgettable farewell evening, set in inspirational surroundings sure to nurture the soul. This will be a special experience of delicious food and captivating entertainment, set in a beautiful location just outside Victoria’s downtown core. More details to come.