Jennifer Attersall, CIS
Director, Incentive Travel
Destination Canada

attersall.jennifer@destinationcanada.com

Jennifer Attersall joined Destination Canada (DC) in January 2020 as the Director of Incentive Travel. Jennifer joined the Business Events Team with credibility and a proven track record of building relationships and driving revenue. Recently, Jennifer led the development and implementation of a global incentive strategy, and assisted in integrating the incentive segment under the Successful Economic Sector Strategy.

Prior to joining Destination Canada, Jennifer held a number of high performing roles in Calgary including her work with Meetings & Conventions Calgary and as the International Business Development Manager at the Calgary TELUS Convention Centre (CTCC). A career-defining moment for Jennifer was travelling to St. Petersburg, Russia, with the World Petroleum Canadian bid committee for the 2023 World Petroleum Congress in Calgary. Months and months of lobbying internationally, working daily with the bid committee, industry partners and securing Calgary’s Mayor to co-present in St. Petersburg to ensure Calgary’s bid was ready for the WPC international council came to fruition when Jennifer and the Calgary team won the bid by a narrow margin over Baku, Azerbaijan. At that moment, the win solidified the success and importance of the Calgary Champion Program that Jennifer had conceptualized and nurtured over the years.

One of Jennifer’s glowing hearts moments was travelling to Yellowknife with the DC Business Events team and witnessing the spectacular aurora borealis. The way the stars danced across the sky and changed colours sparked emotions of genuine love for this country and how lucky we are to have such beauty in our backyards.

loree.gloria@destinationcanada.com

Gloria Loree’s leadership purpose is to help teams feel confident in what they can do. She is proud to lead a team of passionate marketers who share a common vision of inspiring those with open hearts and minds to fall in love with Canada. Following a 20+ year career in the arts, journalism and tourism, Gloria joined Destination Canada in 2006 where she has gained a reputation as a skilled strategist and passionate champion of the tourism industry.